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Campaign for a Wilder Future

Join our campaign for a #WilderFuture

It's not too late to bring our widlife back

Sadly, since we first met Badger and friends in 1908, the UK has become one of the most nature-depleted nations in the world. The Wildlife Trusts have created an animated trailer of Wind in the Willows, which brings to life the 21st century threats that would face the much-loved characters from Kenneth Grahame's children's classic in today's life.

On watching it, we hope that you'll agree that we've reached a point where our natural world is in a critical condition and needs our help to put it into recovery. We know it's not too late to bring our wildlife back, but we must act now.

Join our Wilder Future campaign and be part of a movement determined to make a difference for wildlife.

Sign up to receive simple actions you can take for nature’s recovery.

Badger, Ratty, Mole and Toad

Watch our favourite characters as they begin their search for a wilder future:

Kenneth Grahame wrote Wind in the Willows just over a hundred years ago. Since then, many of the UK’s wild places and the plants and animals that depend on them have been lost. For example: 97% of lowland meadows and the beautiful wildflowers, insects, mammals and birds that they supported have disappeared; 80% of our beautiful purple heathlands have vanished.

Kenneth Grahame’s Ratty – the water vole – is the UK’s most rapidly declining mammal and has been lost from 94% of places where they were once prevalent, and their range is continuing to contract. Toad is also finding that times are very tough: he has lost nearly 70% of his own kind in the last 30 years alone – and much more than that in the last century.

Together we can make the next chapter for wildlife a happier one.

Join us to put nature into recovery

A bit more about the Wilder Future campaign...

The Wilder Future campaign is about advocating for political change as well as asking people to take small ‘personal’ actions where they live to help wildlife. The idea is that these individual actions add up to something much bigger across the country.

The Wildlife Trusts want to create a tipping point of 1 in 4 people taking action.

Launched on 28th March 2019, we are using our Wind in the Willows trailer to reach and inspire everyone to take action for our wildlife.

Take action for a wilder future 

The campaign is calling for a legal requirement to produce maps across England, to highlight the network of wild places that must be protected and places where wildlife ought to be able to live, which need restoring. We call these Nature Recovery Network maps. This will join-up important places for wildlife and also allow more people to live closer to nature.

They would allow the Government to invest the right money into the right places and guarantee the right regulations, so that wildlife can recover in this country.

Nature Recovery Network maps must be required by law and the campaign is calling for:

  • The Westminster Government to put this in its upcoming Environment Bill;  
  • The Welsh Government to do this through a Sustainable Land Management Bill; and
  • The Scottish Government to pass its own Environment Bill including a National Ecological Network