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Jordans Farm Partnership

The Wildlife Trusts and Jordans Cereals farmers work together to make space for wildlife on their farms

Farmland covers more than 70% of the UK’s land area and therefore farmers are critical in helping bring about nature’s recovery.

There are more than 30 passionate and dedicated farmers growing oats for Jordans; two of which are in Leicestershire.

Farm advisors, like Leicestershire and Rutland Wildlife Trust Conservation Officers John Bristow and Uta Hamzaoui, support Jordans’ farmers and value their important contribution to conservation.

Our Wider Countryside Team is working with two farmers in the south and east of Leicestershire to help look after the wildlife on his farm as part of the Jordan’s Farm Partnership scheme.

Uta says, “In this intensively farmed countryside, tall hedgerows, wide field margins with rough grass, and overwintering stubble fields provide important shelter and food for invertebrates, birds and mammals. The contrast with a neighbouring farm is striking”. 

Hedgerows, field margins, waterways and ponds are all managed to enable wildlife to thrive alongside fields of oats grown for Jordans Cereals. Farmers create year-round habitat for wildlife too: growing winter bird food such as millet, sunflower and kale, as well as pollen and nectar-rich plants for insects. 

Each plan also looks at the farm’s location in the wider environment and aims to link and connect areas of habitat. This network allows wildlife to move through the landscape, which means it can better adapt to changes in its local environment.

Our industry-leading standard for land management has been developed in partnership between The Wildlife Trusts and Jordans. The Jordans Farm Partnership is a partnership between Jordans, The Wildlife Trusts, the Prince's Countryside Fund and LEAF (Linking Environment and Farming).

You can find The Wildlife Trusts' logo on packs of Jordans cereals.