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Boost for birds, bees and butterflies from new countryside coalition

The Wildlife Trusts and LEAF have created a unique model for nature-friendly farming across 44,500 acres nationwide, as part of a new Jordans Farm Partnership.                  

This summer, 42 progressive arable farms are embarking on a new model for sustainable farming and will maintain nature-friendly corridors on farmland as part of this new partnership to enhance the natural environment and support farming communities. If placed end to end, these corridors would reach from Land’s End to John O’Groats!

As a partner in this project, The Leicestershire and Rutland Wildlife Trust will be working with two farms supplying grain to breakfast cereal brand Jordans to develop and implement their farm environment plans to benefit and support local wildlife. 

Each farm is committed to meet a new bespoke farm wildlife standard developed by The Wildlife Trusts, across at least 10% of their land that focuses on management to provide food for farmland birds, pollen and nectar for bees, butterflies and pollinating insects; sustaining landscape-scale wildlife corridors with dedicated habitats, such as ponds and hedgerow highways, for species of significance in the local area.
This unique collaboration will promote sustainable farming practice, and address rural development issues through The Prince’s Countryside Fund. Known as the Jordans Farm Partnership, it will create a new model for UK farm sustainability and set high standards for nature-friendly farming.

The Jordans Farm Partnership has been set up to address key issues facing rural communities today. These include the decline in priority wildlife species of almost 67% since 1970, with significant reductions in insects and farmland birds; the requirement to produce more food to feed a growing population, balanced with an equally important need to reduce greenhouse gas emissions associated with agricultural output; and, to provide support for rural communities, many of which are struggling from social and economic changes.

Through the Partnership, Jordans will also develop its longstanding relationship with The Prince’s Countryside Fund, a charity founded by HRH The Prince of Wales, which seeks to secure a brighter future for the British countryside and the people that live and work in our rural communities.

The Jordans Farm Partnership will encourage all its UK farm suppliers to actively engage with their local communities through, for example farm visits. By providing opportunities for people to gain a deeper understanding of farming, wildlife and rural communities, it is hoped they will value and support it in the future.

For more information about the Jordans Farm Partnership Project, please take a look at http://www.wildlifetrusts.org/Jordans

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